Consumer behavior 
Schiffman, Leon G. 
 - 10th ed. 
 -  Pearson Education/Prentice Hall,  2010 
 - xviii, 518 p., [49 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-13-505301-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.834 Sch327 2010