Consumer behavior 
Hoyer, Wayne D. 
 - fifth edition. 
 -  South-Western, Cengage Learning.  2010 
 - xxiv, 493 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-324-83427-7 
<br/><br/><label>Dewey Class. No.: </label>658.834 H8683 2010