New product development : from initial idea to product management 
Annacchino, Marc A. 
 -  An imprint of Elsevier.  2003 
 - xxxii, 567 pages 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.5 A6132 2003