Advertising management 
Aaker, David A. 
 - fourth edition. 
 -  Prentice Hall, Inc.  1992 
 - iv, 593 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-009150-2 
<br/><br/><label>Dewey Class. No.: </label>GF 658.1 Aa4 1992