Advertising 
Wright, John S. 
 - fifth edition. 
 -  McGraw-Hill Book Company.  1982 
 - xiv, 545 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-71080089-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 W93 1982