Marketing strategy : text and cases 
Ferrell, O. C. 
 - 6th ed. 
 -  Cengage Learning Asia Pte Ltd,  2015 
 - xxvi, 587 p. 
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<br/><br/><label>ISBN: </label>978-9-81469885-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 F3837 2015