Social marketing : strategies for changing public behavior 
Kotler, Philip. 
 -  The Free Press.  1989 
 - xii, 401 pages. 
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<br/><br/><label>ISBN: </label>0-02-918461-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K874 1989