Competitive branding : Winning in the market place with value-added brands 
Nilson, Torsten H. 
 -  John Wiley and Sons.  1998 
 - 235 pages. 
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<br/><br/><label>ISBN: </label>0-471-98457-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 N712 1999