Kotler on Marketing : how to create, win, and dominate markets 
Kotler, Philip. 
 -  The Free Press.  1999 
 - xiv, 257 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-684-85033-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 K874 1999