Brand Driven : The to integrated branding through great leaership 
La Pla, Joseph F. 
 -  Kogan Page.  2003 
 - 334 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-7494-3797-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827 L597 2003