Strategic management : concepts and cases : s competitive advantage approach 
David, Fred R. 
 - 15th ed. 
 -  Pearson Education South Asia Pte Ltd.,  2015 
 - 682 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81063957-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.4012 D249 2015