Counterintuitive marketing : achieve great results using uncommon sense 
Clancy, Kevin J. 
 -  The Free Press.  2000 
 - 350 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-684-85555-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 C587 2000