Contemporary marketing 
Kurtz, David L. 
 -  Cengage Learning.  2011 
 - xxx, 670 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-538-74689-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K9694 2011