Marketing management 
Kotler, Philip. 
 -  Prentice Hall.  2000 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-012217-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8 K874 2000