Global marketing and advertising : understanding cultural paradoxes 
De Mooij, Marieke. 
 - 3rd ed. 
 -  SAGE Publications Asia- Pacific Pte. Ltd.,  2010 
 - xviii, 323 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-41297041-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Cross-cultural studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 D 384 2010