TY  - BOOK
TI  - Global marketing and advertising : understanding cultural paradoxes
SN  - 978-1-41297041-9
U1  - 658.8 D 384 2010 
PB  - SAGE Publications Asia- Pacific Pte. Ltd.
KW  - Advertising -- Cross-cultural studies
N1  - 600 Technology (App Sciences)
ER  -