Contemporary advertising and integrated marketing communications 
Arems, William F. 
 - 15th ed. 
 -  McGraw-Hill Education,  2017 
 - xxxi, 714 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-25992126-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 A679 2017