Advertising and integrated brand promotion/ 
O'Guinn, Thomas C. 
 - 5th edition. 
 -  South- Western, Cengage Learning.  2009 
 - xxvii, 72 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-324-56867-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 O34 2009