Marketing analytics : statistical tools for marketing and consumer behavior using SPSS 
Mesquita, Jose Marcos Carvalho de. 
 -  Routledge.  2022 
 - ix, 200 pages 
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<br/><br/><label>ISBN: </label>978-1-03205219-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- data processing.
<br/><br/><label>Dewey Class. No.: </label>658.8 M582 2022