Brand management : co-creating meaningful brands 
Beverland, Michae. 
 - 1st ed. 
 -  Sage Publications, Inc.,  2021 
 - xx, 410 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-52972012-9 
<br/><br/><label>Dewey Class. No.: </label>658.827 B5716 2021