The discipline of market leaders : choose your customers, narrow your focus, dominate your market 
Treacy, Michael. 
 -  Harper Collins Publishers.  1995 
 - xvi, 208 pages. 
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<br/><br/><label>ISBN: </label>0-00-255648-0 
<br/><br/><label>Dewey Class. No.: </label>658.83 T71a 1995