Marketing planning and strategy 
Jain, Subhash C. 
 -  South-Western Publishing Co.  1981 
 - 651 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-538-19120-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 J13m 1981