Marketing for hospitality and tourism 
Kotler, Philip. 
 - Fifth edition. 
 -  Pearson Education South Asia Pte. Ltd,  2010 
 - xxiii, 683 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-13-504559-6 (casebound : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.94 K874 2010