Marketing management : a strategic approach with a global orientation 
Boyd Jr., Harper W. 
 - second edition. 
 -  Irwin.  1995 
 - xvi, 555 pages. 
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<br/><br/><label>ISBN: </label>0-256-12576-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 B69 1995