Marketing management : providing, communicating and delivering value 
Bradley, Frank. 
 -  Prentice Hall.  1995 
 - xxxiv, 990 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-065343-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 B72m 1995