Myths of branding : dispel the misconceptions and become a brand expert 
Bailey, Simon. 
 - 2nd ed. 
 -  Kogan Page Limited,  2023 
 - 255 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-39860815-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.827 B1541 2023