Principles of marketing/ 
Boone, Louis E. 
 -  Cengage Learning Asia Pte.,  2013 
 - xvii, 427 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-28591891-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 B7248 2013