Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners 
Garrovillas, Eduardo P. 
 -  Books Atbp. Publishing Corp.  2013 
 - xxvi, 257 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>F 658.8 G2434 2013