Essential marketing : strategies that work! 
Bagaman, George R. 
 - second edition. 
 -  Academic Publishing Corporation.  1997 
 - viii,124 pages. 
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<br/><br/><label>ISBN: </label>9-71707031-8 
<br/><br/><label>Dewey Class. No.: </label>F 658.8 B14e 1997