Advertising : background, theory and practice 
Crisostomo, Isabelo T. 
 -  National Book Store, Inc.  1993 
 - 355 pages 
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<br/><br/><label>ISBN: </label>9-71085499-2 
<br/><br/><label>Dewey Class. No.: </label>F 659.1 C86a 1993