Product management/ 
Lehmann, Donald R. 
 - 4th edition. 
 -  McGraw-Hill,  2005 
 - xvi, 494 p. 
 - ( McGraw-Hill/ Irwin series in marketing). .
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<br/><br/><label>ISBN: </label>0-07-123832-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.5 L52p 2005