Marketing fundamentals 2002-2003/ 
Lancaster, Geoff. 
 -  Butterworth-Heinemann,  2002 
 - xii, 308 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-7506-5702-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 L22m 2002