Marketing management 
Iacobbuci, Dawn. 
 -  Cengage Learning Asia Pte Ltd,  2015 
 - xiii, 335 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81471623-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 I115 2015