Global marketing management 
Kotabe, Masaaki. 
 - Fourth edition. 
 -  John Wiley and Sons.  2008 
 - 682 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-471-75527-2 
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 K871 2008