Marketing communications management: : analysis planning, implementation 
Copley, Paul. 
 - Second edition. 
 -  SAGE Publication, Inc.,  2014 
 - xvi, 464 pages 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications in marketing.
<br/><br/><label>Dewey Class. No.: </label>GS 658.802 C784 2014