Marketing management : Text and cases. 
Davi Loudon. 
 -  The Haworth  Press, Inc.  2005 
 - x, 373 pages. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 L92m 2005