Strategic marketing management : planning and control 2002-2003/ 
Meek, Helen. 
 -  Butterworth-Heinemann,  2002 
 - xx, 264 p. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decisions making.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 M47s 2002