Marketing mmanagement : Knowledge and skills 
Peter, J Paul. 
 - 11th ed. 
 -  Mc Graw Hill Education.  2013 
 - xvii, 796 p 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81464609-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 P4781 2013