Fundamentals of marketing 
Stanton, William J. 
 - seventh edition. 
 -  McGraw-Hill Book Company.  1984 
 - xxii, 697 pages. 
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<br/><br/><label>ISBN: </label>9-71082153-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 St2f 1985