Contemporary brand management 
Johansson, Johny K. 
 -  SAGE.  2015 
 - xi, 258 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-45224287-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.827 J652 2015