Basic marketing research : customer insights and managerial action 
Brown, Tom J. 
 - 9th ed. 
 -  C & E Publishing Inc.,  2018 
 - xviii, 348 p. 
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<br/><br/><label>ISBN: </label>978-1-33710029-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>GS 658.83 B87717 2018