Consumer behavior 
Schiffman, Leon G. 
 - 6th ed. 
 -  Prentice Hall,  1997 
 - xv, 672 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-372988-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>GS 658.834 Sch3c 1997