Marketing research : a concise introduction 
Kolb, Bonita. 
 - 2nd ed. 
 -  SAGE Publications, Inc.,  2018 
 - xv, 311 p. 
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<br/><br/><label>ISBN: </label>978-1-52641927-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>GS 658.83 K811 2018