Global marketing management 
Kotabe, Masaaki. 
 - Eight edition. 
 -  JOhn Wiley & Sons, Inc.,  2020 
 - xxxii, 698 pages 
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<br/><br/><label>ISBN: </label>978-1-11956311-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>GS 658.8 K871 2020