Marketing research 
McDaniel, Carl Jr. 
 - Eleventh Edition. 
 -  John Wiley & Sons Inc.  2019 
 - xvi, 596 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-11958650-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>GS 658.83 M1341 2019