Marketing 
Kerin, Roger A. 
 -  McGraw-Hill Education.  2019 
 - xliii, 734 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-26009211-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>GS658.8 K394 2019