Testing business ideas 
Bland, David J. 
 -  John Wiley & Sons, Inc.,  2020 
 - xiii, 348 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-11955144-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer research.
<br/><br/><label>Dewey Class. No.: </label>GS 658.4034 B6421 2020