Management of electronic media 
Albarran, Alan B. 
 -  Wadsworth Publishing Company,  1997 
 - xix, 324 p. 
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<br/><br/><label>ISBN: </label>9-81405709-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Management.
<br/><br/><label>Dewey Class. No.: </label>384.54068 A327 1997