Introduction to mass communication : media, literacy, and culture 
Baran, Stanley J. 
 - 7th ed. 
 -  McGraw-Hill,  2012 
 - xx, 449 p. 
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<br/><br/><label>ISBN: </label>978-0-07-352615-7 (acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23 B2313 2012