Understanding services marketing 
Bateson, John E.G. 
 - 4th edition. 
 -  Cengage Learning Asia Pte Ltd. :  2012 
 - 502 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81441606-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47 B3298 2012